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Product Design Process

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In this project, I served as the lead UI/UX designer for our Intuit project — a financial literacy game prototype created in Figma for recent college graduates. The project followed a full-cycle design thinking approach, and my role centered on turning conceptual ideas into a functional, intuitive interface.

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01

Empathize & Define

We began by reviewing existing personas and empathy maps from previous research. These helped us understand our target users — recent college graduates navigating financial independence for the first time.
We identified core user pain points like inconsistent income, unexpected expenses, and lack of financial planning skills.

02

Define

As a team, we brainstormed monthly scenarios and possible financial decisions using a shared Google Doc. Each month included:

  • One core life task (e.g., finding housing, budgeting for groceries)

  • One surprise event (e.g., laptop breaks, friend’s wedding)

  • One self-investment choice (e.g., gym membership or online course)

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03

Prototype

👉 

Inspired by our team name SpicyGroup, I designed a hot sauce–themed prototype that turns financial choices into a playful, gamified experience.

  • Used a chili bottle as the main visual to represent monthly decisions

  • Added “spice level” indicators to show the risk or impact of each choice

  • Created a clean, interactive layout from August to July, with consistent design across all months

  • After sharing the concept, the team reworked our monthly questions to match the spicy theme

This design helps new graduates approach financial planning with curiosity, clarity, and a bit of heat.

04

User Testing & Insights

We conducted surveys and interviews with 15 users, including college upperclassmen and online testers. The goal was to evaluate both content resonance and interface clarity.

  • Key Findings:

    • Users enjoyed the relatable content and spicy metaphor.

    • The game theme was well-received, but some found the purpose unclear and options repetitive.

    • The interface was mostly intuitive, though some had trouble with navigation and color clarity.

  • Iteration Highlights:

    • Based on feedback, we:

      • Added clearer instructions at the beginning

      • Diversified the choices in each scenario

      • Switched to a more readable font

  • Looking Ahead:

    • Next steps will focus on:

      • Giving users more feedback and progress tracking

      • Making setup questions and personas more meaningful

      • Improving gamification and adding light social features

These changes will make the experience more interactive and personalized — while staying true to the spicy, playful tone.

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