

Product Design Process

In this project, I served as the lead UI/UX designer for our Intuit project — a financial literacy game prototype created in Figma for recent college graduates. The project followed a full-cycle design thinking approach, and my role centered on turning conceptual ideas into a functional, intuitive interface.

01
Empathize & Define
We began by reviewing existing personas and empathy maps from previous research. These helped us understand our target users — recent college graduates navigating financial independence for the first time.
We identified core user pain points like inconsistent income, unexpected expenses, and lack of financial planning skills.
02
Define
As a team, we brainstormed monthly scenarios and possible financial decisions using a shared Google Doc. Each month included:
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One core life task (e.g., finding housing, budgeting for groceries)
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One surprise event (e.g., laptop breaks, friend’s wedding)
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One self-investment choice (e.g., gym membership or online course)



03
Prototype
👉
Inspired by our team name SpicyGroup, I designed a hot sauce–themed prototype that turns financial choices into a playful, gamified experience.
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Used a chili bottle as the main visual to represent monthly decisions
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Added “spice level” indicators to show the risk or impact of each choice
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Created a clean, interactive layout from August to July, with consistent design across all months
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After sharing the concept, the team reworked our monthly questions to match the spicy theme
This design helps new graduates approach financial planning with curiosity, clarity, and a bit of heat.
04
User Testing & Insights
We conducted surveys and interviews with 15 users, including college upperclassmen and online testers. The goal was to evaluate both content resonance and interface clarity.
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Key Findings:
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Users enjoyed the relatable content and spicy metaphor.
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The game theme was well-received, but some found the purpose unclear and options repetitive.
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The interface was mostly intuitive, though some had trouble with navigation and color clarity.
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Iteration Highlights:
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Based on feedback, we:
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Added clearer instructions at the beginning
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Diversified the choices in each scenario
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Switched to a more readable font
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Looking Ahead:
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Next steps will focus on:
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Giving users more feedback and progress tracking
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Making setup questions and personas more meaningful
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Improving gamification and adding light social features
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These changes will make the experience more interactive and personalized — while staying true to the spicy, playful tone.